Robert M. Pimpsner Resume

View my full resume below, to view my full list of awards click here, and to view a partial portfolio click here.

SUMMARY

An analytical and results-driven digital media professional with a demonstrated track record of achievement in digital strategy, content creation, social media marketing, and marketing insights/analytics. Leverages excellent communication skills to collaborate with senior leadership, negotiate partnerships, coordinate interviews, and lead teams—proven success in building effective campaigns across multiple industries. Consistently delivers forward-thinking solutions to dramatically improve key performance indicators (KPIs) and drive growth.

EXPERIENCE

Freelance New York, New York
Digital Marketing Consultant…………………………………………………………………………………….. June 2018 – Present

Began a freelance consulting business focusing on providing digital marketing results to clients in a variety of industries, including commercial real estate, sports, financial, and editorial industries.

Clients Include:
- Quiet Valor October 2020 – Present
  - Serve as Quiet Valor’s in-house digital marketing strategist working on Social Media, Display advertising, podcasts production, and more for various clients.
- MinedIce June 2020 – Present
  - Developed digital campaigns using MinedIce’s proprietary artificial intelligence technology for various clients
- Indicate Media November 2020 – February 2021
  - Set up the agency’s in-house social media product for clients.
- Envel Corp January 2020 – March 2020
  - Grew Twitter following by 97% over a three-month period.
  - Developed a Twitter campaign that increased impressions by 237% and engagement 221% from February to March 2020.
  - Increased LinkedIn impressions by 734% and engagement by 1078% from February to March 2020.
- Transparency Press October 2019 – May 2020
  - Developed comprehensive social media marketing plan to promote the book Transparency Wave.
  - Established social media presence on Twitter, Facebook, Instagram, and LinkedIn.
  - Produced live stream that achieved over 1,500 viewers across multiple platforms as part of a virtual book launch.
  - Managed social media advertising across Facebook and Twitter.
  - Produced short social media videos to promote the book and speaking engagements.
  - Managed Google Ads account and acted as liaison between the company and artificial intelligence vendor.
- Biproxi January 2019 – May 2020
  - Grew total social media presence by 200% from January to May 2019.
  - Developed social media marketing strategy for marketing services deals, resulting in increased conversions.
  - Created social media campaigns to promote the website and company in general resulting in a 373% increase in page views in March.
- Staten Island Yankees 2018-2020
  - Provided photography services including player headshots, player action shots, and promotional photography.
  - Produced, shot, and edited short promotional videos for use in the stadium as pre-game videos.
  - Designed stadium animation graphics for pre-and-post-game use.
  - Designed broadcast graphics used as part of the team’s MiLB.tv live stream.
  - Designed promotional graphics for use on social media and in-stadium.
  - Wrote, designed, and edited annual team media guide
  - Won a Gold MARCOM Award for publication design for the 2019 Media Guide and Record Book

International Council of Shopping Centers New York, New York
Digital Media Project Manager…………………………………………………………………………… January 2017 – June 2018
Digital Media Coordinator…………………………………………………………………………………… July 2015 – January 2017
New Media Coordinator…………………………………………………………………………………………… July 2014 – July 2015
New Media Assistant………………………………………………………………………………………………. July 2011 – July 2014
Social Media Temp………………………………………………………………………………………………….. May 2011 – July 2011

I joined the new media department in 2011 as a temp before becoming a full-time employee. Introduced social media management platforms, digital marketing plans, and analytical reports to the company. I performed a detailed evaluation of company social media accounts, identifying opportunities to reach customers. I worked with senior leadership to identify KPIs for social media and digital channels. I designed print advertisements and signage for events in promoting digital channels. I Filmed and edited video content for social media channels, using stage lighting, professional audio/camera equipment, and Adobe Creative Suite for editing.

Managed a budget of $250,000 annually.
Managed several projects including the development of video assets with outside vendors, the setup and operation of LED video boards at events, mobile app development, and more.
Negotiated barter agreements with vendors such as Hootsuite.
Grew total social media by 554% since joining the department in 2011.
Developed social media marketing plans for significant events, resulting in 381,861,749 impressions in 2016 (62% increase over 2015).
Created mini-campaigns, resulting in 57% higher-than-average impressions and 267% higher-than-average engagements.
Won over 48 awards for work in digital space, including social media, mobile applications, websites, and campaigns.
Named number-one Social Media Savvy Association in the retail and service industry for 2013, 2014, and 2015 by Association Trends.

Pinstriped Prospects New York, New York
Founder, Managing Partner……………………………………………………………………………………………………. 2014-2021

Founded Pinstriped Prospects in 2014 as a website to provide independent coverage of the New York Yankees minor league system. Crafted partnerships with the Staten Island Yankees, Gotham Baseball magazine, YES Network, and others. Utilized partnerships to produce short, animated videos and on-screen graphics for use on in-stadium video screens for the Staten Island Yankees. Created news and statistical videos for use on social media and website. Provided photographs for use on MiLB.com; SIYanks.com; and across social media platforms. Produced live video streaming during pre-season and post-game press conferences in the stadium. Provided historical content to Staten Island Yankees as part of a content-sharing partnership. Facilitated live in-person and over-the-phone interviews with players, coaches, scouts, and other personnel. Worked with sports agents and PR contacts to coordinate interviews and player stories.

Created and managed a comprehensive editorial calendar. Built a strong team, including over 14 writers, editors, photographers, and videographers. Fostered relationships with New York Yankees minor league affiliates from rookie level to Triple-A, Yankees player development department, and Major League Baseball.

Built a team of 10-15 people and mentored them to help develop their skills in writing, interviewing design, and photography.
Developed paid social media advertising campaigns on Facebook and Twitter, resulting in 20% increase in page views.
Provided live coverage of 2015, 2018, and 2019 First-Year Player Drafts for Staten Island Yankees and Pulaski Yankees Twitter account as part of a partnership with those teams.
Increased page views from 771 in March 2014 to over 500,000 in February 2018.
Reached over 1,000,000 unique individuals in 2017.
Increased social media reach by 200% from 2015 to 2016 and grew social media following by 4,412% from 2014 to 2016.
Provided work featured on ESPN SportsCenter; CBS Evening News; WFUV; YES Network; MiLB.com; and BrooklynCyclones.com; as well as in The New Yorker; Staten Island Advance; The Times-Tribune; New York-Penn League top-prospect card set; and Staten Island Yankees team card set.

Gotham Sports Media New York, New York
Staff Writer, Photographer, and Graphic Designer…………………………………………………………………… 2009-2011

Joined Gotham Sports Media to work as a staff writer, photographer, and graphic designer for GothamBaseball.com and BaseballDigest.com. Served as the New York Yankees minor league beat writer for both Gotham Baseball and Baseball Digest website as well as the Business of Baseball writer for BaseballDigest.com.

Designed and edited graphics for use on the website and in the print magazine. Coordinated with the editor on the daily management of the social media accounts for both Gotham Baseball and Baseball Digest.

Baby-bombers.com New York, New York
Founder, Beat Writer, Photographer……………………………………………………………………………………….. 2002-2009

Founded Baby-Bombers.com in 2002 with the goal of providing independent coverage of the Staten Island Yankees, the local minor league affiliate of the New York Yankees. Crafted partnerships with organizations and outside publications such as the Staten Island Yankees Booster Club, Affiliate Networks, and various other Yankees prospect websites. Written, designed, and edited a print publication for the 2008 and 2009 seasons (three issues total).

Developed a strategic marketing strategy that brought the website to profitability within one year.
Recruited and managed several freelancers to provide additional content to the website and magazine.
Won several awards for website design, ease-of-use, and navigation

EDUCATION

St. John’s University, Staten Island, New York, B.S., Sport Management, 2011
Organizations: Kappa Sigma Fraternity, Sport Management Club

CUNY – COLLEGE OF STATEN ISLAND, Staten Island, New York, B.S. Engineering Science, In Progress

TECHNICAL SKILLS

Social Media Management and Email: Hootsuite, Tweetdeck, Sprout Social, Buffer, Constant Contact, MailChimp, Google Analytics, LinkedIn Analytics, Facebook Insights, Instagram Analytics, Twitter Analytics,

Content Creation: Video Editing, Content Writing, Copy Writing, Digital Photography, Graphic Design, HTML/CSS

Adobe Creative Suite: Adobe Photoshop, Adobe InDesign, Adobe Illustrator, Adobe Premiere Pro, Adobe After Effects, Adobe Acrobat Pro

Microsoft Office: Microsoft Word, Excel, PowerPoint, Publisher

Project Management: Asana, Teamwork Projects, Teamwork Desk, Monday, Microsoft Teams, Slack, Budget Planning, Google Docs, Google Sheets