fbpx

Robert M. Pimpsner Resume

SUMMARY

 

An analytical and results-driven digital media professional with a demonstrated track record of achievement in digital strategy, content creation, social media marketing, and marketing insights/analytics.  Leverages excellent communication skills to collaborate with senior leadership, negotiate partnerships, coordinate interviews, and lead teams—proven success in building effective campaigns across multiple industries.  Consistently delivers forward-thinking solutions to dramatically improve key performance indicators (KPIs) and drive growth.

 

EXPERIENCE

Freelance                                                                                                                                 New York, New York

Digital Marketing Consultant…………………………………………………………………………………….. June 2018 – Present

Began a freelance consulting business focusing on providing digital marketing results to clients in a variety of industries, including commercial real estate, sports, financial, and editorial industries.

  • Clients Include:
    • Envel Corp                                January 2020 – March 2020
      • Grew Twitter following by 97% over a three-month period.
      • Developed Twitter campaign that increased impressions by 237% and engagement 221% from February to March 2020.
      • Increased LinkedIn impressions by 734% and engagement by 1078% from February to March 2020.
    • Transparency Press                   October 2019 – May 2020
      • Developed a comprehensive social media marketing plan to promote the book Transparency Wave.
      • Established social media presence on Twitter, Facebook, Instagram, and LinkedIn.
      • Produced live stream that achieved over 1,500 viewers across multiple platforms as part of a virtual book launch.
      • Managed social media advertising across Facebook and Twitter.
      • Produced short social media videos to promote the book and speaking engagements.
      • Managed Google Ads account and acted as a liaison between the company and artificial intelligence vendor.
    • Biproxi                                      January 2019 – May 2019
      • Grew total social media presence by 200% from January to May 2019.
      • Developed a social media marketing strategy for marketing services deals, resulting in increased conversions.
      • Created social media campaigns to promote the website and company in general resulting in a 373% increase in page views in March.
    • Staten Island Yankees               2018-2020
      • Provided photography services including player headshots, player action shots, and promotional photography.
      • Produced, shot, and edited short promotional videos for use in the stadium as pre-game videos.
      • Designed stadium animation graphics for pre-and-post-game use.
      • Designed broadcast graphics used as part of the team’s MiLB.tv live stream.
      • Designed promotional graphics for use on social media and in-stadium.
      • Write, design, and edited annual team media guide

International Council of Shopping Centers                                                                      New York, New York

Digital Media Project Manager…………………………………………………………………………… January 2017 – June 2018

Digital Media Coordinator…………………………………………………………………………………… July 2015 – January 2017

New Media Coordinator…………………………………………………………………………………………… July 2014 – July 2015

New Media Assistant………………………………………………………………………………………………. July 2011 – July 2014

Social Media Temp………………………………………………………………………………………………….. May 2011 – July 2011

I joined the new media department in 2011 as a temp before becoming a full-time employee.  Introduced social media management platforms, digital marketing plans, and analytical reports to the company. I performed a detailed evaluation of company social media accounts, identifying opportunities to reach customers. I worked with senior leadership to identify KPIs for social media and digital channels. I designed print advertisements and signage for events in promoting digital channels. I Filmed and edited video content for social media channels, using stage lighting, professional audio/camera equipment, and Adobe Creative Suite for editing.

  • Grew total social media by 554% since joining the department in 2011.
  • Developed social media marketing plans for significant events, resulting in 381,861,749 impressions in 2016 (62% increase over 2015).
  • Created mini-campaigns, resulting in 57% higher-than-average impressions and 267% higher-than-average engagements.
  • Won over 48 awards for work in digital space, including social media, mobile applications, websites, and campaigns.
  • Named number-one Social Media Savvy Association in the retail and service industry for 2013, 2014, and 2015 by Association Trends.

EDUCATION

St. John’s University, Staten Island, New York, B.S., Sport Management, 2011

Organizations: Kappa Sigma Fraternity, Sport Management Club

TECHNICAL SKILLS

Social Media Management and Email: Hootsuite, Tweetdeck, Sprout Social, Buffer, Constant Contact, MailChimp, Google Analytics, LinkedIn Analytics, Facebook Insights, Instagram Analytics, Twitter Analytics,

Content Creation: Video Editing, Content Writing, Copy Writing, Digital Photography, Graphic Design, HTML/CSS

Adobe Creative Suite: Adobe Photoshop, Adobe InDesign, Adobe Illustrator, Adobe Premiere Pro, Adobe After Effects, Adobe Acrobat Pro

Microsoft Office: Microsoft Word, Excel, PowerPoint, Publisher

Project Management: Asana, Teamwork Projects, Teamwork Desk, Monday, Microsoft Teams, Slack, Budget Planning, Google Docs, Google Sheets

 

 

 

Back to Top
Close Zoom